Tracking Affiliate Performance: The Ultimate Guide

Affiliate marketing is a great way to increase your income or promote your products. By using the right type of tracking software, you can effectively and accurately manage, track and boost your services. But what are the most important affiliate marketing metrics to track? Which ones tend to be misleading or not very useful? Ultimately, affiliate analysis should help your affiliates optimize their processes and allow you to understand the performance of your program in detail. Around 38% of brands track their affiliate program metrics on a weekly basis and another 14% track them every two weeks.

To start one of these home-based businesses, you don't need a lot of funding, just energy, passion, and the drive to succeed. Fortunately, you can do all of that and more by taking advantage of affiliate marketing tracking software platforms.

ROI Tracking

lets you know if affiliates are working for you or if you need to find some other way to market. Voluum is one of the best platforms for controlling, tracking, evaluating and optimizing your affiliate marketing campaigns.

If one affiliate has a conversion rate of 8% and another has a conversion rate of less than 1%, you should pay attention to the affiliate that produces the most.

Adapting to Global Brands

such as Social, Living Social, and Zynga, among others, you can be sure that this software is packed with all the features you'll need to operate and maintain a cost-effective affiliate marketing program. The earning potential is enormous as long as you're willing to put in the effort to perfect your affiliate marketing strategies.

Commission Reversal

is also known as commission reversal because you'll have to cancel the commission that your affiliate partner earned from previous canceled sales.

When managing an affiliate program, your overall conversion rate can fluctuate quite a bit because new affiliates are recruited for your program and different traffic sources are tested.

Affiliate Contribution Margin

is the income generated by an affiliate minus the cost of recruiting that affiliate. Once the data is collected, companies can use it to identify trends and patterns in their affiliate marketing campaigns. In general, we find that 20% of your top affiliate partners drive nearly 80% of the total affiliate channel growth.

Digital & Affiliate Marketing Tracking Software can track leads, advertisements, calls, sales conversions, and networks. To maximize success, be sure to follow best practices at all times.

Sheldon Aksamit
Sheldon Aksamit

Incurable web scholar. Incurable social media geek. Professional analyst. Professional web junkie. Friendly twitter advocate.