Affiliate marketing is a popular way to make money online, and it's no surprise why. It's an easy and cost-effective way to earn money without having to sell a product. But what are the different types of affiliate marketing? In this comprehensive guide, we'll explore the various types of affiliate marketing and how they can help you increase your income. The most common type of affiliate is the independent affiliate.
These affiliates are not suitable for all programs, but if you allow them in your program, they can attract qualified traffic to your site through coupons offered through the affiliate program. In many cases, affiliates with larger coupons rank high in organic search results for coupon-related terms. A middle ground between independent affiliate marketing and related affiliate marketing is for those who don't necessarily use the product or service, but are related in some way to a specific audience. Or, the seller could be a SaaS company that leverages affiliates to help them sell their marketing software.
It's often not clear if an affiliate seller has actually used the product they're promoting or if they're just doing it for the money, sometimes the customer might not care one way or another. As you begin your career in affiliate marketing, you'll want to cultivate an audience that has very specific interests. Of course, this type of affiliate marketing requires more legwork and time to build credibility, but it's likely to generate greater benefits in the future. According to the Federal Trade Commission, an affiliate seller must clearly and visibly disclose their relationship with the retailer, allowing the consumer to decide how much weight they give to their recommendation.
However, affiliate marketing can be done at a low cost, meaning you can get started quickly and without much hassle. Knowing the different types of affiliates will help determine their potential value for the program and grow your affiliate program. One type of affiliate is a paid search affiliate. They are affiliates who run paid search campaigns with Google AdWords, Bing Ads and other platforms and use affiliate links to monetize their efforts.
Another type of affiliate is a brand or seller affiliate. Also known as a brand, the seller does not need to actively participate in marketing, but can also be the advertiser and benefit from the revenue share associated with affiliate marketing. Bloggers are another type of affiliate. Depending on the blogger, they can use affiliate banners or include affiliate links in their blog posts.
Finally, there is the standalone business model. In this model, the affiliate seller has no connection to the product or service they are promoting. Extremely beneficial for both brands and affiliate marketers, the new push toward less traditional marketing tactics has certainly paid off. This step-by-step beginner's guide will explain how to launch your own affiliate marketing business and the benefits you can expect.
