Affiliate marketing is a great way to start an online business with virtually no initial investment. It's no surprise that it's become one of the most popular digital marketing channels, with more than half of respondents mentioning it as one of their three main channels. But what percentage of affiliate marketers are successful? According to research, 42% of affiliate marketers say that their affiliate programs are successful, and a third say that they are very successful. The next 20% considered it somewhat successful.
Only 5% of American marketing managers said that their attempts at affiliate programs were unsuccessful. On average, the affiliate conversion rate is around 1%, but some affiliates have much higher conversion rates. I'm not saying that affiliate marketing with low-priced items is impossible, but you should keep in mind that you need to generate much more traffic to achieve the same results that you get with products with higher commissions. Web hosting is one of the most popular and lucrative things to sell as an affiliate seller.
A survey conducted by Forrester on behalf of Rakuten Marketing reveals that 94% of publishers use two or more affiliate programs. According to a study conducted a few years ago, 8 out of 10 brands and 84% of publishers have an affiliate marketing program. Nearly half of affiliate marketers earn commission for recommending products in the IT and electronics category. The majority, 31.86%, of affiliate marketers are between 35 and 44 years old, while nearly 12% of all affiliate marketers are 55 years or older.
By contrast, 3% of advertisers and 3% of publishers say they have no plans to include affiliate marketing in their strategy in the near future. So, if you're looking to become a successful affiliate marketer, there are a few things you should keep in mind. First, you need to generate more traffic for low-priced items in order to achieve the same results as products with higher commissions. Second, make sure you use multiple affiliate programs and take advantage of the resources available to you. Finally, be patient and don't give up if your initial attempts don't yield the desired results.